Sustaining our agricultural landscapes is no longer just a technical, scientific or even political problem, but it has evolved into a socially complex, so-called wicked problem of conflicting social governance and economics. This creates an extreme economic obstacle where the value of ecosystem services remains low and diffuse and the transactions costs remain high and multiple.Using Uber-like business platform technology and a shared governance model, a symbiotic demand for environmental benefits is created. Enabling multi-sector transactions for environmental benefits, this platform innovation would remedy the "tragedy of the commons"; the economic nemesis to achieving.
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